Finally releasing the ball on a well-disguised play action pass, recent interviewee Roger Staubach just completed the long-anticipated takeover of his commercial real estate operation by $2.7 billion global firm Jones Lang LaSalle. Says Mr. Staubach of the $613 million marriage--it's about bringing his company to the next level, providing clients with an international platform and seamless team service.

Kent Rathbun isn't thinking exit strategy just yet, but the five-star Dallas chef has his business mise-en-place in prime working order. One pillar of his success is his nationally acclaimed "global contemporary cuisine," otherwise known as the best damn concept food you will ever eat.

Also underpinning his four restaurant mini-empire in Texas (a fifth is on the way)--unwavering adherence to complacency-free service and execution ("every guest is a food critic"), and business smarts.

When his original business partner succumbed to illness, Mr. Rathbun, rather than hazarding it alone, sought the counsel of insiders who understood long-term business growth. One such confidante was David Watling, whose resume includes the acquisition of NBC while working with Jack Welch at GE.

"David said he had never bought a restaurant, only made reservations," recalls Rathbun laughing, "but he did buy companies." Impressed by Rathbun--and pledging his ongoing support--Watling brought former Ruth's Chris Steak House CEO Bill Hyde to the table.

"Bill would not have considered investing if we weren't doing something right," continues Rathbun. "Having him and his wife as partners continues to be invaluable--they understand how to strategically move the business forward."

Now generating some $24 million in annual sales, Rathbun is contemplating expanding to up to 12 outposts, but It's still slow and steady with the flame. "My core principle," he says, "remains with building the brand and the business to position for bigger opportunities."

Jeff Heilman

6/18/08