Mentioned:
Dan Hesse
Sprint
Article
Strategy : Wired - and Winning

Dan Hesse experienced serious culture shock when he arrived at the offices of Sprint in June 2005.

By: Jeff Heilman
Premiere Issue , Page 38

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Wired — and Winning, page 2

Executive Summary

• Sprint’s wireline business was considered the firm’s dowdy division when Dan Hesse took over, prior to its spin-off as Embarq.

• Hesse moved quickly to get Embarq off its heels (the old-school monopoly mindset) and onto its toes (figuring out what the market wants).

• The strategic overhaul has enabled Embarq to overcome any perceived technological handicaps — as well as trounce the performance of its former parent.

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