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TABLE OF CONTENTS
100 Best CEOs
Premiere Issue

corp leader cover 96x115

The Best CEOs in America
We sent out 80,000 surveys to those in the professional investment community bearing a long list of chief executives and seeking the assessment of the Street. The result: the definitive ranking of American CEOs from the group that knows them best.

Management Lessons from the Gridiron
Bo Schembechler's approach to running an organization was pure old-school.

Social Networking Grows Up
Humana CIO Jack Lord didn't buy that social networking was only for young people, or that a health-care company couldn't use it to its advantage.

Features

Corporate Con Man
The Enemy Within
By Walter Pavlo Jr. | Page 88
In the age of Sarbanes-Oxley, the biggest danger to your company is not a fierce rival but a trusted lieutenant gone bad. I was that bad lieutenant. For the first time in my own words, here’s how I embezzled $6 million from MCI and became a party to the biggest accounting fraud in U.S. history — and how you can protect yourself from a similar fate. > read more

How Ed Breen Saved Tyco
In Three Easy Steps
By Steven Flax | Page 76
Tyco couldn’t sell new debt in the capital markets the way a reputable company could. Tyco, even with Breen stage- managing the damage control, wasn’t a reputable company. > read more

Made in America
By Scott Eden | Page 96
While U.S. manufacturing slowly recedes, a handful of companies buck the unrelenting tide. Photographer Dan Winters spends time on a few of the country’s last great factory floors. > read more

The Best CEOs in America: How You Voted
| Page 58
> read more

Best CEOs: Information Technology
| Page 58
> read more

Best CEOs: Consumer Discretionary
| Page 61
> read more

Best CEOs: Consumer Staples
| Page 61
> read more

Best CEOs: Energy
| Page 62
> read more

Best CEOs: Financials
| Page 65
> read more

Best CEOs: Telecom
| Page 58
> read more

Best CEOs: Utilities
| Page 58
> read more

Best CEOs: Materials
| Page 58
> read more

Best CEOs: Health Care
| Page 58
> read more

Best CEOs: Industrials
| Page 58
> read more

Best CEOs: The Fast-Rising Five
| Page 62
We asked our survey respondents from across the financial community to list newly appointed or up-and-coming CEOs worth keeping an eye on. Behold the Fast-Rising Five. > read more

Bullet Points

Management Lessons from the Gridiron
Recommended Reading
By Scott Lasser | Page 26
Bo Schembechler’s approach to running an organization was pure old-school. > read more

Paperless Airplanes
Cool Tool
By Mark Spoonauer | Page 26
A new gadget from Sony guarantees you’ll never run short of reading material again. > read more

10 Tricky Questions for J. Terrence Lanni
By Mary Lowengard | Page 24
For MGM Mirage’s CEO, CityCenter is the biggest Vegas development since the days of Bugsy Siegel. > read more

Executive Cliff’s Notes
Reports & Research
By Cardiff de Alejo Garcia , Sara Behunek | Page 30
A summary of books, articles and research studies in print and online. > read more

An Ex-CEO’S Plan for World Peace
Second Acts
By Photography by Ian Spanier , Beth Kwon | Page 14
Former telecom chief executive C. Holland Taylor attempts to connect the world and end extremism. > read more

The Lessons of 2006
Proxy Gaffes
By Carol Vinzant | Page 30
Proxy details about executive pay produced bad PR last year, and now the SEC is asking for more. > read more

Busting the Myths of Creativity
Management Mythbuster
By Gwen Moran | Page 18
Convening your executive team to brainstorm your next Big Idea? Doug Hall’s advice: Don’t do it! > read more

Round 1: Obama vs. Hillary
Corporate Leader Debate
By Hilary Lewis | Page 18
Cash is king in campaigns. We talk to the money men who round up contributions. > read more

Dress for Success
CEO Makeover
By Cristina Velocci | Page 22
Fashion guru Tim Gunn powers up Intel CEO Paul Ottelini > read more

What to do if Annual Meeting Starts to Crater
Nightmare Scenario
By David Moss | Page 20
Three key pieces of advice for certain success at the podium: practice, keep cool and be sure to have an agenda. > read more

Is This The End of the Conglomerate Curse?
Hot Topic
By Teri Buhl | Page 28
Finance theory teaches that conglomerates tend to trade at a discount because of their lack of collective focus. Is that era over? > read more

C-Suite

Wired - and Winning
Strategy
By Jeff Heilman | Page 38
Dan Hesse experienced serious culture shock when he arrived at the offices of Sprint in June 2005. > read more

Public With a Boom
Finance
By Mary Lowengard | Page 52
Does the IPO market still offer a preferable exit strategy? Athenahealth chief executive Jonathan Bush thinks so, but he’s learned a few lessons. > read more

Harmony Translates to Sales
Marketing
By Gwen Moran | Page 42
You have only one best shot at systemic change. That’s the lesson Alan Scott learned in his first few months at Dow Jones Enterprise Media Group, the business-to-business segment that provides some 22 percent of the venerable publishing and information company’s revenues — and nearly 70 percent of its profits. > read more

Split Decision
Board Relations
By David Moss | Page 46
The chairman of Nortel and MDU Resources likes the idea of a board independent of the CEO — and is putting that philosophy to work. > read more

Capacity Drives Demand
Operations
By William Holstein | Page 36
Cessna’s sales — and backlogs — are surging as the world wakes up to the advantages of private aviation. Sometimes, it seems, less product really can equal more growth. > read more

Social Networking Grows Up
Innovation
By Ellen Neuborne | Page 48
Humana CIO Jack Lord didn't buy that social networking was only for young people, or that a health-care company couldn't use it to its advantage. > read more
Keywords: Social Networking

C.O.B.

Meet the 518-horsepower car that’s suitable for a man in a suit
Company Car
By Larry Webster | Page 124
Back Story: Although all Mercedes S Class vehicles were designed in tandem, the AMG line has discerning features, like a hand-built engine. “It has tremendous power that can be safely controlled, the result of its high-revving concept and engine capacity,” says Volker Mornhinweg, CEO of Mercedes-AMG. > read more

Outsource Your Winter at Georgia's Newest Golf Haven
Outdoor Office
By Ty Wenger | Page 114
Back Story: A challenge drives sales: That’s the philosophy driving the Creek Club. “[Architect] Jim Engh’s designs are known for hidden staircases and trapdoors,” says Bob Mauragas, vice president of golf operations for Creek Club. “Once you find them, the key will be to navigate your way safely past them.” > read more

Long to be the boss of the skies? Here’s a preview of the 787 VIP
Overhead
By Robert Goyer | Page 120
*Back Story:* Boeing originally planned the 787 as a high-speed sonic cruiser, but soaring fuel prices led company leadership to switch strategies, transforming the 787 from 20 percent faster to 20 percent more fuel-efficient. “We’re reducing operating costs for airlines,” says chief project engineer Tom Cogan. > read more

The robust Zino Platinum: custom-made for the corner office
Burn Rate
By Nick Kolakowski | Page 126
Back Story: The Zino Platinum evolved when marketing guru Peter Arnell and music exec Steve Stoute suggested a younger, hipper Davidoff line. “They brought the concept,” says Michael A. Herklots, who runs one of Davidoff’s New York retail flagships. “We brought the manufacturing and distribution.” > read more

Toast your fourth quarter with one of these vintage champagnes
Liquid Assets
By Anthony Giglio | Page 118
Back Story: Luxury powerhouse LVMH bought Krug from Rémy-Cointreau in 1999, and the newly released 1996 vintage proved an extra dividend. “Krug 1996 is the extreme expression of a year widely considered one of the vintages of the century in Champagne,” says Mark Cornell, CEO of Moët Hennessy USA. > read more

Executive Coach
Trajectory
| Page 128
Ameritrade CEO Joe Moglia started with a stutter. > read more

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